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Bulk product upload guide

Download sample templates and learn the Excel / ZIP format before you upload. Use Excel with remote URLs when images are already hosted online, or a ZIP bundle when you have image files on your computer. Products are matched by Product SKU; variants by Variant SKU.

💡Tip: Download a sample below, replace the example rows with your products, then log in as a seller and upload from .
Option 1

Excel with remote image URLs

Upload a single .xlsx workbook. Put full HTTPS image URLs (S3, CDN, etc.) in the Images sheet — no image files needed in the upload.

  1. Download the sample Excel template (all sheets included).
  2. Fill product rows and use https://… URLs in the Images sheet.
  3. Upload the completed .xlsx file.
Option 2

ZIP bundle with local images

Upload a .zip containing products.xlsx and an images/ folder. Reference images as /images/filename.jpg. After validation, review product and image counts, then continue to upload images and import products.

bulk-upload.zip
├── products.xlsx
└── images/
    ├── primary.jpg
    ├── gallery-1.jpg
    └── …
  1. Download the sample ZIP and replace images + product data.
  2. Use paths like /images/primary.jpg in the Images sheet and Page Builder columns.
  3. Upload the ZIP, confirm the counts, then click Continue to process.

Workbook sheets

Reference

Both sample templates include these sheets. Each child sheet links rows to a product using Product SKU.

  • Products — Core product fields — SKU, name, description, category, pricing, SEO, visibility, and which attributes and photo appear on the Certificate of Authenticity.
  • Variants — Variant SKU, pricing, stock, and attribute combinations per product.
  • Options — Choices the customer picks on the product page (e.g. Gift Wrap), one row per value, with an optional price add-on and image. Customer text options (e.g. Name on chain) let customers type a value.
  • Attributes — Category attributes and values linked by Product SKU, with a Display Order for the product page.
  • Shipping — Shipment method, returns, exchanges, and return timeframe.
  • Page Builder — Product page sections with headlines, copy, and image/video URLs.
  • Images — Primary, gallery, lifestyle, variant, COA, NFT, and 3D images.

Troubleshooting

FAQ